The cold-call training reps actually practice on.

Painterly halftone tree with light rays
What Closer does

Train reps. Coach reps. Hire reps. One scoring system.

Unlimited practice for reps. Clear coaching signals for managers. Ranked candidates for hiring.

01Roleplay

Cold-call a CFO who pushes back.

Pick a persona. Your rep dials. The AI buyer talks back in real voice, objects like a real prospect, and scores the call line-by-line.

01Custom personasBuild the exact buyer your team keeps losing to.
02Instant scoringOpener, discovery, objections, next step — graded the second they hang up.
03Zero leads burnedRun a hundred bad first calls a week. Pipeline untouched.
REC · 03:14
Marcus Chen
Marcus Chen · CFO
Want me to send the proposal over?
Yeah, fire it to my work email.
On it — recap + pricing in your inbox.
Perfect, looking out for it.
quickAI
84
Top insight · 00:42

Your price rebuttal beat your last 5 by +12 pts.

Talk ratio
you / them
42 / 58
You 42%Them 58%
Sweet spot 40–50%
Pace
wpm · 12% fast
162
Last 7 calls · trending fast
Slow on objections
02Real Call Coach

See exactly why reps freeze on live calls.

Drop in a recording. Closer scores it on the same framework reps practiced on — and shows the exact line they should have used.

01Auto-transcribedRecording in, score out in under a minute.
02Practice vs. liveSee which moments collapse under pressure. Drill them tomorrow.
03Behavior → revenueTie discovery depth and talk ratio to closed-won.
closer · call just endedAI Notes
AR
Ana Reyes Acme Logistics
Discovery call · ended 2 min ago · 18:42
Ended
miss
18:42
AI Note · auto-generated

You caved on the price objection. The same one you handle perfectly in every roleplay.

Roleplay✓ handled

"We'd need to see ROI before that price."

You said

Mapped to 6-mo ramp cost. Reframed.

Booked next step
Real sales callmissed

"Price is way out of range for us right now."

You said

Offered a discount. Moved on.

Deal stalled · $48K ARR
3
Closer · drills ready

Prepped 3 drills so you never lose this objection again.

Hiring

Hire by call, not resume.

One link to every applicant. They run the same AI cold call your reps practice on. You get a ranked list with scores and transcripts. SDR hiring goes from 47 days to one afternoon.

03The old way

“Can they actually sell? You won’t know until day 90.”

Unverified
Alex Morgan
Senior Account Executive · 8 yrs
résumé.pdf

Experience

Acme Corp · Closed $4.2M ARR · President’s Club ’22

Unconfirmed

BetaSoft · 142% of quota · Led 6-person pod

No proof

Skills

MEDDICOutboundEnterpriseSaaSNegotiation

Reads great on paper

No proof they can handle an objection

$67k average cost of a bad hire

47 résumés screened · 4 hires · 27 days to first signal

04The obvious way

“She scored 87. In 12 minutes. On the same call your top rep aced.”

Candidate · liveSarah Chen
0
Marcus T.62
James L.58

Held price under pushback

Booked a clean next step

Mirrored top rep on discovery

Same rubric · live call · decision in 23 min

Recruiter
Ramp time
−62%

Five months back in the year.

Quota attainment
85%

of reps hit number by week six.

Objection recovery
+45%

More saves on price, timing, authority.

The close

One call. No credit card.

Real voice. Real AI buyer. 60 seconds.

closer© 2026 Closer · Built for B2B sales teams